Terrace is a Web3 campaign platform built around the concept of loot boxes — randomized reward drops that incentivize on-chain participation. The challenge was designing an experience that felt exciting and gamified while remaining accessible to users new to Web3.
The design system centered on tension and reveal — every interaction built anticipation toward the unboxing moment. Animations, micro-interactions, and progressive disclosure were all carefully choreographed to maximize that dopamine hit.
I handled the full product design scope: user flows, component system, campaign dashboard for operators, and the end-user claim experience.
